Privacy Policy
Last Updated: January 2026
Cupcake Lane ("we," "us," "our," or "Company") operates the cupcakelane.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletter sign-ups, or account registrations, including your name, email address, and other details you provide.
- Technical Information: Automatically collected data such as your IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies and Tracking: Data collected through cookies, pixels, and similar technologies to track your interactions with our Site.
- Usage Data: Information about how you interact with our Site, including pages visited, time spent, clicks, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve Site functionality and user experience.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate referrals and manage affiliate commission programmes.
- To send promotional content, newsletters, and marketing communications (with your consent where required).
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud and enhance Site security.
Cookie Policy
Our Site uses cookies to enhance your experience. Cookies are small files stored on your device that help us recognise you and remember your preferences.
Types of Cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to analyse traffic and user behaviour through Google Analytics and similar services.
- Affiliate Tracking Cookies: Used to track referrals to casino partners and manage commissions.
- Marketing Cookies: Used for targeted advertising and retargeting purposes.
Opt-Out Options: You can control cookie preferences through your browser settings or by clicking "Cookie Preferences" on our Site. Please note that disabling essential cookies may affect Site functionality. You may also opt out of third-party tracking by visiting your device's privacy settings or industry opt-out platforms.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. When you click on links to casino operators or other third parties, you leave our Site and are subject to their respective privacy policies and terms.
We strongly recommend reviewing the privacy policies of any third-party websites before providing personal information or engaging in gambling activities.
Your Rights
Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of your personal data that we hold.
- Right to Rectification: You may request that we correct inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
- Right to Restrict Processing: You may request that we limit how we process your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain processing, including marketing communications.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:
- Contact information from voluntary submissions is retained for up to 2 years unless you request deletion.
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for the duration necessary to process commissions and for legal/tax purposes (up to 7 years).
- Cookie data expires based on individual cookie lifespan settings.
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
Website: cupcakelane.co.uk
We will respond to your enquiry within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Disclaimer: This Site is an affiliate platform and does not provide gambling services directly. We encourage responsible gambling and urge users to review the terms and responsible gambling policies of any casino operators before participation.